US Vape Market Dynamics | An In-Depth Analysis of Trends, Growth, And Popularity

US Vape Market Dynamics An In-Depth Analysis of Trends, Growth, And Popularity
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Contributor: Charlie Padre

The global vape industry yet alone in the US is expanding at a tremendous rate. People, especially the youngsters, are renouncing their outdated methods of smoking, and hastily adapting to this new reality. To attract the most audience, the vendors are racing to provide the best new-generation vapes, having upgraded technology, unrivaled flavor, and unmatched usability. With that being said, the market has become over-saturated with vapes of all sorts. And seemingly, the popularity is only going to increase. Whether you are a manufacture or a user, our analysis of the US’s vape market will help you understand where the industry currently stands.

Why Vaping Is Increasingly Popular?

Even to this date, smoking tobacco remains the leading cause of deaths, cancer, and various chronic diseases, including bronchitis, tuberculosis, and emphysema. Plus, the number of smoking-related health cases have reached the highest point in human history. This compelled the masses to look for relatively safer alternatives such as vaporizers.
Public all around the world, also in the USA, is substituting cigarettes with modern vapes at a fast pace. It may be because they have realized that vapes are a safer gateway from lifetime illnesses that smoking brings along. Here are a few reasons why people are considering vaporizers to be a better alternative:

The industry has manufactured ultra-modern devices with a plethora of features.
⦁ Vape pens are way safer than cigarettes and do not emit carcinogens.
⦁ These products are easily accessible.
⦁ The industry has launched a range of e-juice flavors.

A long-term survey was conducted from 2015 to 2018 among US students and the results were somewhat shocking. In just three years, the vaping popularity rose considerably as shown in the figure. And as per the trend, it is only going to increase at a much faster pace. [1]

How Much Do We Spend On Vapes?

The market is overflooded with all kinds of vape — from cheap pen vaporizers to high-end desktop devices that cost hundreds of dollars. In other words, there is something for everyone. As already discussed above, the marketplace is rapidly blooming, and it wouldn’t be wrong to say that the vape industry is one of the fastest-growing industries on our planet. But how much do we exactly spend on vaporizers? As per the statistics from 2018, the global expenditure of vapes rose from $6.9 billion to $19.3 billion — all this in just five years, which is astounding to witness.

Out of all the consumers in the world, the US comes out as the biggest spender on vape products, followed by the UK and France. [2]

Current Vaping Trends

As the world of vapes have evolved drastically over the past few years, introducing new trends and 2020 won’t be any different. Here are a few trends that are popular this year:

⦁ Smaller Vaping Devices: Gone are the days when you had to choose a place to vape with your big desktop devices. Today, the pen vaporizers are the new fashion, allowing the users to consume cannabis or any other plant matter wherever they are — whether you are hanging out with your friends, or traveling somewhere far, they come handy on every journey.


⦁ E-Juices Increased Demand: One of the primary reasons why vaporizers are popular today is because of flavored e-juices. Needless to say, they taste a lot better than the rusty taste of a cigarette, making it more enjoyable. That is why manufacturers are aspiring to introduce more flavorsome and delightful flavors each year.


⦁ Customized Vape Devices: Early vapes only had a handful of features that weren’t even good enough. Time has changed, however; and now, vapes are more customizable than ever. It may be a relatively newer invention, but it has spread like wildfire. Every advanced vapor seeks to have more control over their devices — whether it be temperature control, consumption adjustment, or battery strength. This huge surge of customizable options has considerably contributed to making these products popular. If you are intrigued, check out  Vapocorner — a platform that helps you in finding out the best and cheap deals on your favorite high-tech vape device products under one roof.


⦁ Smartphone Integration: Everything has become smart; our watches, cell phones, and even the vape devices. Out in the market, there are countless vape models available that you can integrate with your smartphone and utilize remotely. This is what we call the innovativeness of this industry. The smartphone integration allows you to give commands to the device and monitor the status without having to bring out the gadget.

What Should We Expect to Form The Future?

By considering the trends, we can predict where the vape market is headed. Below are a few things that you should expect from the future:

⦁ More portability and compatibility of the devices — meaning they will be more convenient to use.
⦁ Better functioning and modern desktop vaporizers that will surpass all the previous models.
⦁ Introduction of more customizable options, allowing you to personalize your experience.
⦁ More efficient batteries in both desktop and portable vaporizers that can last for a long time.
⦁ Upgraded temperature controls along with more flexibility in controlling the heat.
⦁ Better integration with smart technology for unmatched user experience.

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